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Royal Canin BluCare
Client
Year
Audience
Disease
Royal Canin
2019
Vetinarians & Cat Owners
Hematuria Detection
2020 Vettys Bronze Winner, Digital Campaign
Objective: Establish the advantages of at-home hematuria detection for veterinarians and cat owners alike. Launched regionally and then nationally.
Tactics: Audience facing websites, web banners, social media advertisements, and Pandora ads
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