top of page
The Data of Her Life
Client
Year
Audience
Disease
Ferring Fertility
2021
HCPs and patients
In Vitro Fertilization
Objective: Showcase the two choices for luteal phase progesterone support offered by Ferring. We took the the opportunity to evolve the brand's luteal phase portfolio into a communications platform to maximize growth for the Milprosa brand without cannibalizing the existing Endometrin brand.
Tactics: Photoshoot (models), product photoshoot, audience specific websites, interactive patient identifier tool, iMVA, sales rep playbook, brochures, launch announcement email, patient how-to-use brochures, How to Use video,
bottom of page