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The Roots of B.E.D.
Client
Year
Audience
Disease
Takeda (Shire)
2017
Patients
Binge Eating Disorder (BED)
2017 DTC National Advertising Awards
Bronze Winner, Disease Educational Digital Campaign
Objective: Create a campaign that educates patients about the complexity of BED to remove blame and encourage patients to speak to their doctors about their eating disorder.
Tactics: Website, photoshoot (patients), doctor discussion guides, explainer video, patient testimonial videos, office wall clings, HTML web banners, brochures
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