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The Roots of B.E.D.

Client

Year

Audience

Disease 

Takeda (Shire)

2017

Patients

Binge Eating Disorder (BED)

2017 DTC National Advertising Awards 
Bronze Winner, Disease Educational Digital Campaign

Objective: Create a campaign that educates patients about the complexity of BED to remove blame and encourage patients to speak to their doctors about their eating disorder.

Tactics: Website, photoshoot (patients), doctor discussion guides, explainer video, patient testimonial videos, office wall clings, HTML web banners, brochures

Pre_made_scene-Recovered.jpg
A4 Paper PSD MockUp 4 copy.jpg
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BED_DDG_V12 copy_Page_1.jpg
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