Protected Spaces
Client
Year
Audience
Disease
Sanofi Flu
2023
HCPs
Flu
Protected Spaces is an HCP-focused campaign designed to emphasize the strong correlation between influenza vaccination and reduced hospitalization risk. The visual concept centers on a protected space created by a syringe silhouette — showing a healthy, active patient within it, contrasted against the stark hospital environment outside. This simple but powerful image reinforced the idea that vaccination creates a meaningful barrier between patients and severe flu outcomes.
Because the website needed to present complex clinical data with clarity, the design centered on intuitive data visualization, clean hierarchy, and accessible layouts that helped clinicians engage quickly with dense efficacy information. The system extended into sales materials, brochures, CRM emails, and banners, each carrying the same protective visual metaphor and structured, evidence-forward design.
Tactics: Website, sales aid, brochure, CRM emails, web banners.
