Faces of Indecision Campaign

Client

Year

Audience

Disease

Sanofi Flu

2022

Patients and Caregivers

Flu

Objective: In 2022, ACIP, a CDC subgroup of policy leaders, announced they would not recommend a specific flu vaccine for any subgroup of patients. This campaign highlights how flawed and harmful that in-decision is, when Sanofi products have demonstrated proven efficacy and real-world experience.

Tactics: Website, letter writing campaign, patient video series, social media